Project disciplines
We partnered with Utility, an independent gift and furniture retailer, to transform their physical stores into spaces that reflect the quality, style, and design ethos of their established online presence. Our goal was to create a welcoming, contemporary environment that elevates the in-store shopping experience, encourages footfall, and strengthens Utility’s presence on the high street. By carefully balancing aesthetic appeal with functionality, we designed spaces that align with Utility’s brand values while showcasing their products in the best possible light.
The store design incorporates sleek steel frame fixtures, birch-faced plywood shelving, and pegboard wall panels, combining a modern edge with a warm, approachable feel. A muted colour and material palette ensures simplicity and sophistication, allowing the products to take centre stage. Throughout the project, we worked closely with the Utility team, maintaining consistent quality and design principles across all store roll-outs. This collaborative approach ensured each space delivers a cohesive brand experience, attracting customers and encouraging exploration.
Project disciplines
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