Project disciplines
When Heligan Group, a boutique financial services company, approached us to refresh their brand, the goal was clear: to highlight their unique intelligence-led approach and position them as a premium, confident presence in the market. We began by collaborating with them to refine their brand strategy and proposition, developing a positioning statement that reflects their distinct value and resonates with the target audience. The result was a refreshed brand identity that conveys professionalism, confidence, and the expertise that sets Heligan apart.
Our work extended across multiple touchpoints, creating a cohesive and elevated brand experience. From stationery and document templates to a hero brand video, we delivered high-quality materials that reinforce their market position. Central to the project was the design and build of a custom website, developed in-house with a focus on performance, user experience, and sustainability. The site reflects their premium brand values while ensuring an intuitive and engaging experience for visitors.
Our partnership has continued beyond the brand refresh, as we provide design and marketing support, helping Heligan achieve their business growth plans and maintain a consistent, impactful brand presence.
"The team at WDC excelled in helping us establish our new branding this year – from inception to delivery they added real value at every step and the collaborative approach our account team take makes the whole process effective and enjoyable!"
Robin Sherwood, Group Operations Manager at Heligan Group
Read more about this project in our news article.
Project disciplines
If you’d like to discuss how we could help to develop your brand, please get in touch.
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