Interrupt Labs

Interrupt Labs, specialists in vulnerability research, approached us with a clear goal: to refresh their brand and create a modern, engaging website that appeals to prospective employees. Recognising the need to attract younger talent less likely to respond to a formal corporate style, we started by updating their brand identity. Through competitor benchmarking, we enhanced the logo with a bold new colour palette to improve standout and created comprehensive brand guidelines to ensure consistency across all touchpoints. To inject personality, we developed a bespoke purple mascot—an approachable and fun character designed to resonate with the audience and differentiate Interrupt Labs in the competitive tech sector.

The new website was built with recruitment in mind, combining a clean, intuitive design with features tailored to engage prospective team members. Concise copy and blogs written by current employees highlight the innovative work they do, while a Challenges page invites coding enthusiasts to test their skills—an inventive way to connect with potential recruits. The purple mascot is woven throughout the site, enhancing brand personality, and a Dark/Light mode toggle was introduced for a modern and accessible user experience. Beyond the website, the mascot has been incorporated into recruitment materials, from flyers to banners, helping Interrupt Labs stand out at events.