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Klättermusen is a Swedish mountaineering and outdoor brand that blends functionality with minimalist design, appealing to both adventure enthusiasts and style-conscious customers. We collaborated with Klättermusen to create a retail concept that reflects their technical expertise and sustainability ethos, while delivering an engaging and memorable shopping experience. Tasked with designing their flagship stores in London’s King’s Road and Stockholm, we developed a versatile concept that seamlessly integrates branding, merchandising, and customer interaction.
Inspired by the idea of a ‘gear garage’, the store concept showcases Klättermusen products in a variety of ways using adaptable fixtures. The design reflects the brand’s ethos: clean, functional, and detail-oriented, incorporating signature elements like red aluminium fasteners and bespoke webbing from the products themselves. Vibrant product colours stand out against the minimalist store interiors, drawing attention from passersby and creating a welcoming, open atmosphere. Highly flexible fixtures allow for easy adaptation and evolution, ensuring the visual experience remains fresh and dynamic over time.
Our work established a scalable retail blueprint for Klättermusen’s global expansion. These spaces not only showcase their innovative products but also encourage meaningful engagement with customers, fostering brand education and connection. By combining aesthetics, functionality, and sustainability, the stores embody Klättermusen’s unique identity, setting a benchmark for future roll-outs and enhancing their presence in the competitive outdoor retail market.
Read more about this project in our news article.
Project disciplines
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