Case Study: Hyperian Law
We were commissioned by a new boutique law firm, Hyperian Law to help develop their branding and website. Working closely with Hyperian’s Partners we created a company logo, full brand guidelines and website.
Initial Brief
Hyperian Law mainly operates in the B2B (business-to-business) sector. They wanted a modern, stylish and professional look, with a focus on their name for credibility. Bright colours, but not brash, and clean, clear fonts – modern but not too contemporary.
‘A modern vibrant logo, supported by company name, that communicates integrity’.
Concept
Stylish, contemporary design which can be easily applied to letterheads, email footers, etc. Bold yellow and blue colours were selected, with a monochrome option also offered. The colours were chosen to achieve competitive stand out, and to convey integrity.
Logo
Within the logo the initials H and L are incorporated. We explored this concept with various options and routes, but this more subtle and abstract version was the preferred option. The focus is on the company name, but the distinctive visual device brings an interesting detail for stationery, letterheads, etc.
Brand Guidelines
Once the logo and branding had been approved by the client, we put together a brand guidelines document as a useful reference tool –containing information about the brand colours, fonts, logos and including example templates for letterheads and email signatures.
Website
Our next task was to develop the company’s website. Having purchased the domain name, we created a site to cover the key services as well as an introduction to the team and sector insights.
We created a bold, professional website to bring the branding to life, which reflected the identity. The colours, fonts and logo are all prominent features and we incorporated suitable imagery to reflect their status as City-level lawyers. Our in-house digital and developer team built the website in a matter of weeks, before going live in November 2022.
Hyperian wanted the language of the website to reflect their ethos of fairness for all, and to be informative and factual to demonstrate their expertise, rather than ‘sales’ language. Our copywriters developed all copy for the website, with input from Hyperian.
“It looks great! Thank you so much for all of your hard work in getting us to this point. I love the brand you’ve created for us.”- Fiona Hayles. Managing Partner, Hyperian Law.
Are you a new business looking to develop your brand identity? Or are you an existing business looking to re-brand? Get in touch to see if we can help bring your brand to life.
