Klättermusen opens their flagship store in Stockholm
We have recently completed the latest store opening with Klättermusen, a premium outdoor lifestyle brand from Sweden. Klättermusen’s Stockholm store is the first in their home country.
This follows the opening of their store in King’s Road, London at the end of last year.
When we were initially engaged by Klättermusen to assist with store design, we were asked to create an innovative and on-brand concept that could be easily rolled out across future sites, regardless of geographical location. The concept was intrinsically linked to the brand essence, as well as considering the potential application to future stores.
The new Stockholm store is a 70-square-metre flagship, thoughtfully designed to enhance customer interaction and engagement. A key feature is the comprehensive merchandising display which contains a wide range of product whilst maintaining an uncluttered feel. The rucksack range is a particular strength, so we applied a unique flexible display approach which allows customers to literally spin each option, enabling them to view from all angles without having to remove from the fixture.
Product presentation is complemented by a large open area in front of the bag wall. The space includes two generously sized fitting rooms, allowing customers to try on garments in comfort. The layout invites customers to explore, try, and interact with Klättermusen's products freely, fostering a natural interaction with staff and creating a relaxing, engaging environment.
Our partnership with Klättermusen challenges us to create branded spaces where even the smallest details have been considered, delivering a memorable experience that reflects the brand's core values of sustainability and functionality.
You can read more about our continued collaboration with Klättermusen on the work page.
