Heligan Group's website refresh: Delivering an enhanced digital presence for the brand
We are delighted to announce the launch of the newly refreshed website for Heligan Group, a project that showcases our commitment to great design shaped by a deep understanding of our client’s unique requirements.
Heligan Group are a specialist merchant bank with investment expertise within the sectors of Crime Prevention, National Security, and Public Safety. They were seeking to revitalise their online presence and ensure that their website fully reflected the breadth of their operating divisions and our team worked closely with them to design and deliver a bespoke website that not only reflects Heligan's cutting-edge approach, but also significantly enhances the user experience. See the new website at www.heligangroup.com.
Seamless integration of Heligan Group divisions
One of the primary objectives of this redesign was to clearly explain each of the Heligan divisions: Investments, Corporate Finance, Strategic Insights, and Wealth Management. The target audience for each of these areas is not always the same and so our design team created distinct sections for each division, ensuring easy navigation with a unified look and feel. This approach enables clients and visitors to easily access the specific services they require, while at the same time gaining a comprehensive understanding of Heligan’s business areas.
Enhancing content: A focus on specialism
Recognising the critical role of content in demonstrating expertise, we updated the website's copy and imagery to highlight Heligan’s expertise more effectively in their core areas of focus: Crime Prevention, National Security, and Public Safety. Our content team worked closely with Heligan to capture the depth of their knowledge and expertise in these areas, ensuring that the website content resonated with their brand ethos.
Exclusive Resource Library: specialist knowledge at your fingertips
A standout feature of the new website is the addition of a Resource Library. This exclusive, password-protected area houses Heligan’s valuable market and sector insights and users can register to access a wealth of content produced by Heligan's Strategic Insights team. From white papers to case studies, this resource centre is invaluable for anyone seeking in-depth sector knowledge and thought leadership in Heligan's areas of expertise.
Bespoke build: tailored to perfection
The entire website was custom-built to meet the specific needs of Heligan Group. Our developers created a seamless and responsive user experience and the website's design is not only visually appealing but also highly functional, with intuitive navigation and fast page loading speeds.
The site front-end is supported by an extremely user-friendly content management system (CMS) to allow site updates to be made quickly and accurately. The client is able to access the CMS without the need for time-consuming training, or our team can also handle any content changes which are required.
Overall, the new Heligan Group website showcases our expertise in website design and development, and our deep understanding of our client’s niche focus and bespoke needs. Despite the complexity of the sector and subject matter, the new website was designed and built with a simplified user journey and streamlined experience to align the Heligan Group divisions.
See more of our website design work here.
Looking for a website design or refresh? Contact us today.
