"I'd give up my spaghetti for this here Olivetti"  written by Toni Kosover, stylist for fashion magazine Seventeen.

In May 1954, Olivetti bolted a Lettera 22 portable typewriter to a stand on the sidewalk outside its new New York City showroom on Fifth Avenue, near 47th Street. In less than a year, over 50,000 passers-by had stopped and used the machine to write something candid. The renowned Life Magazine photographer Michael Rougier set up a screen to discreetly capture images of some of the people who paused to try out the Olivetti. 

Interestingly, more than half of those who used the Olivetti had typed the phrase: "Now is the time for all good men to come to the aid of the party”, which was a well-known practice text from Charles E, Weller’s 1867 course for aspiring typists.

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