In almost every business or organisation, customer service has a key role to play - it is integral to any commercial environment and is the frontline contact opportunity with consumers.
In an omnichannel world, multi-sensory environments can create more than just a place to shop or stay; these can be places where the customer can fully experience a brand, gain a 360-degree view of the offering, and better discover how a brand aligns with their identity and lifestyle.So what effect can our senses have on our spending habits?
Digging through our archive folders a few weeks back we came across ‘Trimmy’ - Trimm Dich to give him his full name - who was a mascot from a public health and fitness promotion run in Germany from 1970 by the DSB (Deutsche Sportbund, or the German Sports Federation).
If you follow us on Twitter or Instagram, you’ve probably seen us make references to EGD, or environmental graphic design, on several occasions.
But often, businesses and organisations don’t fully understand what this covers, or how it can benefit them. We frequently get asked what the options are in terms of design, cost, and longevity...
You’ve got a great idea for a bar or restaurant that you want to open, you’ve even found a site that you think will be ideal - but how do you turn that dream into a reality?
We’ve complied this checklist of considerations before embarking on your project:
Brand guidelines are a staple for any business, and the creation and implementation of these frameworks can really drive successful communication.
But how do you know what works? And when is too much, too much? In this post, our Director, Helen West, gives her top tips for creating a set of guidelines that you can rely on.
How do you adapt a brand concept to audiences with different cultures, ideals, and expectations?
In this post, we discuss the challenges faced by retailers hoping to expand into different global markets and how you can make it a success.
We all want something different these days. Why have a carbon copy when you can have something that’s been personalised to suit you?
In this post we explore the trend of customisation in retail and its place in the customer journey.
Our MD, Jason West, discusses the future of sports retail and how the big sportswear names are changing the game.
Retailers must dare to be bold in order to keep up; the sports brands that will come into the forefront here are the ones that understand and embrace their unique qualities and project these qualities in-store.
Understanding the 'Third Place' in Order to Design it...
"Third Places - where people can gather, put aside the concerns of work and home and hang out simply for the pleasures of good company and lively conversation – are the heart of a community's social vitality and the grassroots of democracy."