How to Build Brand Guidelines That Work

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How to Build Brand Guidelines That Work

Brand guidelines are a staple for any business, and the creation and implementation of these frameworks can really drive successful communication.

But how do you know what works? And when is too much, too much? In this post, our Director, Helen West, gives her top tips for creating a set of guidelines that you can rely on.

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Made For You: Customisation in Retail

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Made For You: Customisation in Retail

We all want something different these days. Why have a carbon copy when you can have something that’s been personalised to suit you?

In this post we explore the trend of customisation in retail and its place in the customer journey.

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Changing the Game

Changing the Game

Our MD, Jason West, discusses the future of sports retail and how the big sportswear names are changing the game.

Retailers must dare to be bold in order to keep up; the sports brands that will come into the forefront here are the ones that understand and embrace their unique qualities and project these qualities in-store.

The Third Place

The Third Place

Understanding the 'Third Place' in Order to Design it...

"Third Places - where people can gather, put aside the concerns of work and home and hang out simply for the pleasures of good company and lively conversation – are the heart of a community's social vitality and the grassroots of democracy."

Sustainability Stories: Brands Going Green

Sustainability Stories: Brands Going Green

Three examples of brands that are pioneering sustainable design

A recent concern in everybody’s minds is the state of our environment, and many new design projects being seen have been specifically created with their carbon footprint in mind. For designers and manufacturers, sustainability is now one of the most important factors that clients will want addressed in their briefs and projects

Triumph: The First True 'Makers of Lingerie'

Triumph: The First True 'Makers of Lingerie'

The Importance of Heritage and Authenticity in Triumph's Growth Story 

Triumph International is a lingerie manufacturer and retailer with a global presence, operating stores across Europe, Asia, Africa, Australasia and the United States...

David Mellor's Design, Craft and Technology

David Mellor's Design, Craft and Technology

Design, Craft and Technology: The Many Talents of the Late David Mellor

Design, Craft and Technology: The Many Talents of the Late David Mellor

The late silversmith and designer David Mellor is well known for the collaborative design of the Round Building - the unique, purpose-built factory which he created to house the manufacturing of his self-designed cutlery and knife sets, in Hathersage, Derbyshire - although an equally notable achievement of his was the redesign of the nation’s traffic light system in the 1960s which is still in use today.

Floating Architecture

Floating Architecture

The Rise of Floating Architecture and Sustainable Building Projects

Floating architecture has become more significant over recent years, due to increasing problems resulting from a shortage of development sites, leading to building in flood-prone regions. Architects have started to embrace the idea of learning how to work with water rather than attempting to fight against it and so we’ve rounded up some stunning examples of these developments.

Five Favourite Flagships: London Edition

Five Favourite Flagships: London Edition

A Roundup of Our Favourite Flagship Stores in London

We recently went on a visit to London to take a look at the very best of retail design and commercial interiors that our capital city has to offer. There was a huge variety of really great innovative stores, but here’s just a few that we loved and why: