ASICS AND ONITSUKA TIGER RETAIL CONTROL MATERIALS
Working with client's global team, we have created a set of tools to help establish and retain quality and consistency across all retail formats for both the ASICS and Onitsuka Tiger brands across the world. We have developed a suite of detailed manuals, brochures and sample boxes which are produced centrally and then sent out to all regional offices and affiliates.
We have designed and produced manuals for Global Retail Operations which are distributed to all regional hubs, providing detailed operational guidelines for both ASICS and Onitsuka Tiger stores. Other manuals include Global Retail Design manuals and Global Visual Merchandising manuals which help maintain quality and consistency across all retail formats.
A key tool for ensuring local franchisees and affiliates deliver a retail outlet which is totally 'on brand' in terms of the materials and finishes used, we have created a range of sample boxes for each retail format. They are also very useful in negotiations with Shopping Centre Management when securing prime retail sites.