Onitsuka Tiger Factory Outlet, Madrid
Onitsuka Tiger (OT) is the fashion arm of the ASICS Corporation. Their product is strongly influenced by the brand's rich Japanese heritage and handcrafted' approach. Merchandise ranges include footwear, apparel and accessories.
We used reclaimed timber packing crates to manufacture fixtures, placed in the space, rather than a traditional store fit out
We were commissioned to develop a Factory Outlet concept for OT, with the prototype located at the Premium Outlet Mall, Las Rozas, Madrid. The brief demanded strong product presentation within an overall scheme which made sustainability a high priority. We used reclaimed timber packing crates to manufacture fixtures, "placed in the space", rather than a traditional store fit out.
This allows the furniture to be removed and re-used in the future, rather than ripped out and disposed of if concepts change. In keeping with the handcrafted brand essence, a tiger logo was ‘branded’ into the timber back wall using a steel stencil and blow torch.