We were commissioned to create a retail experience at the end of the Vinopolis Wine Tour at London Bridge. It is located within stunning Victorian railway arches, close to the fashionable Borough Market Food & Drink Collective.
The design concept befitted the scale and splendour of this truly amazing architectural space, including the longest tasting table in the UK
More than just shopping, this experience needed to incorporate tasting, conversing, promotional events and extended customer services. Laithwaites first started as ‘Wine Cellar’ in 1969, where ‘real’ wines were brought over from France and sold direct to discerning UK customers. This was the essence the brand was seeking to bring to life within the environment.
The design concept befitted the scale and splendour of this truly amazing architectural space, including the longest tasting table in the UK, dramatic colour changing lighting and rugged and robust fixtures. Over-sized barrels of wine were incorporated into the scheme - not only a great visual reference, but the contents could also be ordered by the bottle.