Our work with Belgium-based chocolatier Godiva ranges from fixture design through to complete retail environments. The Modern Allure concept was developed with the aim of expanding market share to include younger consumers as well as older shoppers. We therefore wanted to retain the traditional brand positioning, whilst delivering a clean and contemporary style.
We created a suite of fixtures for Godiva based on the Modern Allure concept, specifically for branded wholesale areas within larger stores. The simple and angular design creates a modern style and the pigeon hole display successfully isolates products to give them presence. Success with these fixtures resulted in our technical drawings being released worldwide for manufacture across the Godiva brand in Europe, Asia and the USA.
The Modern Allure concept was developed with the aim of expanding market share to include younger consumers as well as older shoppers.
Product samples were displayed under glass or on plinths, presented like jewellery or works of art. White walls, tasteful photography as well as ornate picture frames create a space that was both quirky and classy. A tasting station invited passers-by to visit the exhibition.
A temporary exhibition was created at Zaventem Airport, Brussels to coincide with the launch of Godiva’s new product GOLD. Still in keeping with Modern Allure, we created a concept that would showcase the new product in an environment resembling an art gallery.
Bespoke retail solutions
A selection of Godiva concessions were designed for larger retailers like Selfridges, Harrods and a number of International airports, each specifically tailored to the site parameters. We also refurbished a number of the standalone Godiva retail stores in the UK, including Covent Garden and the Regent Street flagship.