We designed the first standalone flagship store for Clogau Gold, in the newly opened St Davids 2 Shopping Centre, in Cardiff, Wales. This sought-after premium Welsh brand was looking to establish a strong retail presence within its heartland.
The "Tree of Life" springs from the centre of the store, etched with Clogau graphic patterns
The "Tree of Life" springs from the centre of the store, etched with Clogau graphic patterns. This structure houses digital tablets connecting the user to Clogau's online world. The tree sprouts upwards to form a highly decorative, back-illuminated ceiling structure.
The store splits into two clear areas: a lighter, brighter-lit side on the right and a darker, more intimate space on the left
From the entrance, the store splits into two clear areas: a lighter, brighter-lit side on the right, holding the more accessible product lines and to the left, a darker, more intimate experience which showcases the more bespoke jewellery items.
The darker environment extends to the rear of the store, into a raised champagne bar and consultation area. Here store staff and customers can discuss particular requirements at their leisure over a glass of champagne.