CHELSEA FC MUSEUM AND RETAIL GRAPHICS
We were commissioned by Chelsea FC to focus on creating large-scale impactful graphics for both the Museum and the retail outlets located at the Stamford Bridge site and the Kingston store. We worked closely with the Retail and Merchandising teams and also kit sponsors Adidas, ensuring that all stakeholders were involved in the design process.
To create impact we developed a large mural charting the history of Chelsea FC using images of iconic players superimposed within a linear timeline. We also developed in-store signage and graphics to improve the customer experience, including a Make it Personal (Customise Zone).