Retail design concept for ASICS' new store in Rue d'Amsterdam
We are proud to see the launch of the newly-designed store for ASICS in Rue d'Amsterdam, Paris. The store is the first showcase of our new 'The Home of ASICS' concept, designed to create a warm, friendly and accessible environment. The store will offer ranges for running as well as products for tennis, rugby and training. It is hoped that this new concept will broaden the appeal of this performance sports brand to a much wider audience.