ASICS PRINT

We have created various high impact store graphics and communications for the sports brand and retailer ASICS, one of our longest standing clients. From instore campaigns, wayfinding, brand and heritage graphics, to smaller retail operation manuals and brochures.


"We have created instore campaigns, wayfinding, brand and heritage graphics, through to smaller retail operation manuals and brochures."

Wests were commissioned by ASICS Europe to evolve the original global store concept for a new flagship store in Amsterdam. The brief was to increase brand awareness, provide an enhanced customer experience, generate sales and also build brand loyalty. Overall, the aim was to bring to life a 3D expression of the brand’s DNA.

In Europe we also design and produce communications for other teams across the ASICS business, including a comprehensive Retail Operations Manual, Visual Mechandising Manual and a multi-section Management Development Programme Manual.

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Wests get us closer to the consumer. They look, they listen & then they act, always with agility and tenacity.
— Shiro Tamai (Head of Global Retail)